{"id":2740,"date":"2026-03-27T17:17:54","date_gmt":"2026-03-27T20:17:54","guid":{"rendered":"https:\/\/hackerrangers.com\/?p=2740"},"modified":"2026-03-27T17:17:54","modified_gmt":"2026-03-27T20:17:54","slug":"anuncios-maliciosos-quando-o-cibercrime-investe-em-marketing","status":"publish","type":"post","link":"https:\/\/tmp-hackerrangers.siteup.dev\/pt\/cybersecurity\/anuncios-maliciosos-quando-o-cibercrime-investe-em-marketing\/","title":{"rendered":"An\u00fancios maliciosos: quando o cibercrime investe em marketing"},"content":{"rendered":"

Suponhamos que voc\u00ea tenha decidido, enfim, ap\u00f3s um longo per\u00edodo de planejamento financeiro, adquirir aquele novo celular que tanto queria. Com as contas feitas e com o dinheiro na m\u00e3o, voc\u00ea abre o mecanismo de busca de sua prefer\u00eancia e pesquisa o modelo em quest\u00e3o para comparar o pre\u00e7o praticado pelas diversas lojas virtuais que existem no Brasil. Uma delas, em espec\u00edfico, chama aten\u00e7\u00e3o n\u00e3o apenas por comercializar o smartphone por um valor sedutor, mas tamb\u00e9m por aparecer no topo da lista de resultados.<\/span><\/p>\n

Oras, trata-se de um an\u00fancio patrocinado \u2014 algu\u00e9m pagou o mecanismo de pesquisa para obter aquela vantagem de exposi\u00e7\u00e3o. Ao entrar no site, \u00e9 poss\u00edvel perceber que ele \u00e9 bem constru\u00eddo e at\u00e9 mesmo conta com um certificado de seguran\u00e7a. Tudo indica que estamos em um e-commerce confi\u00e1vel e que voc\u00ea realmente deu sorte ao encontrar aquela oferta por tempo limitado, n\u00e3o \u00e9 mesmo?\u00a0<\/span><\/p>\n

N\u00e3o tenha tanta certeza. Saiba que a realidade n\u00e3o \u00e9 assim e, em situa\u00e7\u00f5es semelhantes, muitas pessoas acabam sendo v\u00edtimas de criminosos cibern\u00e9ticos.<\/span><\/p>\n

An inviable \u201cROI\u201d<\/b><\/h2>\n

Para alguns, \u00e9 dif\u00edcil acreditar, mas golpistas investem, sim, em marketing digital. Hoje em dia, comprar an\u00fancios em servi\u00e7os da web e em redes sociais<\/a> \u00e9 uma tarefa extremamente simples e acess\u00edvel para qualquer pessoa. N\u00e3o \u00e9 necess\u00e1rio sequer ter um n\u00famero de CNPJ ativo para tal. Basta elaborar a propaganda, escolher o p\u00fablico-alvo e definir o or\u00e7amento da sua campanha publicit\u00e1ria. Com R$ 100, \u00e9 poss\u00edvel alcan\u00e7ar mais de 20 mil internautas em menos de uma semana.<\/span><\/p>\n

Por qual motivo os criminosos n\u00e3o fariam esse \u201cpequeno investimento\u201d tendo em vista os lucros que eles podem ter? Supondo que apenas uma pessoa caia na armadilha e compre um smartphone de R$ 3 mil que jamais ser\u00e1 entregue, por exemplo, temos aqui um lucro de R$ 2,9 mil. \u00c9 uma taxa de retorno sobre o investimento (ROI) de absurdos 2800%, e uma rela\u00e7\u00e3o investimento-lucro de dar inveja.<\/span><\/p>\n

Bilh\u00f5es de an\u00fancios impr\u00f3prios<\/b><\/h2>\n

Ainda n\u00e3o se convenceu de o quanto os criminosos cibern\u00e9ticos est\u00e3o investindo em publicidade online para alavancar suas p\u00e1ginas de phishing e lojas virtuais fraudulentas? Pois saiba que, de acordo com o relat\u00f3rio Google Ads Safety Report, em 2024<\/a>, a Google removeu nada menos do que 5,1 bilh\u00f5es de an\u00fancios e suspendeu a conta de 39,2 milh\u00f5es de anunciantes suspeitos.\u00a0<\/span><\/p>\n

E n\u00e3o apenas os mecanismos de busca, mas tamb\u00e9m as redes sociais s\u00e3o frequentemente usadas para espalhar an\u00fancios maliciosos. Por ter um p\u00fablico mais amplo, elas costumam ser o meio de propaga\u00e7\u00e3o predileto dos golpistas. Durante a rolagem do feed, n\u00e3o \u00e9 dif\u00edcil se deparar com uma publicidade que personifica a identidade visual de uma famosa rede de lojas de departamentos e encaminha o internauta para uma p\u00e1gina falsa.<\/span><\/p>\n

Como n\u00e3o cair em armadilhas?<\/b><\/h2>\n

Como sempre, a dica para n\u00e3o cair em armadilhas \u00e9 confiar na desconfian\u00e7a. Se algo parecer bom demais para ser verdade, \u00e9 porque provavelmente n\u00e3o \u00e9. Encontrou uma loja virtual que aparenta ser leg\u00edtima e estava no topo dos resultados de busca, mas est\u00e1 vendendo produtos por um pre\u00e7o muito abaixo do mercado? Pesquise bem antes para garantir que aquela empresa \u00e9 id\u00f4nea, checando seu nome em servi\u00e7os de reputa\u00e7\u00e3o. Jamais feche neg\u00f3cio sem antes conferir a reputa\u00e7\u00e3o do vendedor.<\/span><\/p>\n

Quando voc\u00ea se deparar com um an\u00fancio suspeito que aparentemente pertence a uma loja conhecida e ele lhe levar direto para a p\u00e1gina de um produto com uma \u201coferta imperd\u00edvel\u201d, use o velho truque do carrinho. Coloque o produto no carrinho de compras como se fosse compr\u00e1-lo e, em seguida, feche a guia do navegador. Abra uma nova guia e entre na p\u00e1gina principal da loja em quest\u00e3o digitando o endere\u00e7o manualmente no campo de URL. Se o produto ainda estiver na sua sacola, a promo\u00e7\u00e3o \u00e9 leg\u00edtima; se a sacola estiver vazia, saiba que voc\u00ea estava em uma p\u00e1gina fraudulenta.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Let\u2019s suppose that, following loads of financial planning, you\u2019ve finally decided to buy that new mobile phone you wanted so badly. With your accounts settled and cash in hand, you open your favorite Internet browser to search for the specific model to compare prices offered by several online stores. One, in particular, catches your eye, […]<\/p>\n","protected":false},"author":4009,"featured_media":2741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[185,66,90,64,186,70,99],"class_list":["post-2740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-ads","tag-awareness","tag-cybercrime","tag-cybersecurity","tag-malicious-ads","tag-scam","tag-social-media"],"yoast_head":"\nMalicious advertisements: when cybercrime invests in marketing | Hacker Rangers<\/title>\n<meta name=\"description\" content=\"Learn how malicious ads work, how cybercriminals use paid marketing to spread scams, and how to identify fake online stores and avoid fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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